Wholesale is on lockdown and online is now the new norm for our boutique coffee business. We are roasting coffee once a week and fulfilling orders with bags of delicious freshly roasted beans that are now falling into the hands of old and new customers locally and nationally. When making local deliveries I find myself squeezed into my little smart car with a pile of addressed book boxes in the passenger seat and my telephone showing me the Waze. Often driving down Closes that I shouldn't have, and still manage to make my escape. When eventually I reach my...
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Why is it so important for us to rebrand? Once customers have tasted our coffee, surely the freshly processed product in the bag should sell itself? The latter of course is only partly relevant, providing painstaking care has been taken from the start, making sure we select the best coffees that are currently in season and then carefully manipulate them through the roasting drum. I really do like the idea of becoming a zero waste roastery or as near to one as is humanly possible. One way of getting closer to this goal is to provide wholesale customers with plastic...
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I have over the past few months noticed the significant increase in footfall to our Roastery during the working week, whether it is a thirsty friend in need of a quality cuppa to nurse back at his workplace or a fresh bean collector who happens to live conveniently within the locality and now has a taste for the good stuff and where it can be found.
Education is everything and what you don't know perhaps might eventually hurt you.
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